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Date: 10 Dec 2018 Author Type: Press Release
Author: Toyota South Africa
Source: Toyota South Africa
TOYOTA CONNECT/LEXUS LIFE, published by Ndalo Media, was honoured by The Content Council with a Silver Award for MOST EFFECTIVE: AUTOMOTIVE at the annual Pearl Awards for TOYOTA SOUTH AFRICA MOTORS on Friday at Hearst Tower. The awards ceremony was held in New York on 7 December 2018.

“This year’s Pearl Awards entries represented the best in content marketing from around the globe,” said Jacqueline Loch, Chair of The Content Council. “We are proud to celebrate and honour their excellence in content marketing across a wide variety of industry sectors and media platforms that build the foundation for leading-edge content marketing and media strategies.”

The prestigious Pearl Awards celebrate the best in content marketing from around the world. Winners were picked from 95 companies, representing 153 different brands from across 21 countries, making the Pearl Awards a truly global competition. Experts judged entries on overall effectiveness, creativity and editorial excellence.

“We are proud that our efforts to make Connect magazine both a compelling read and an aesthetically-pleasing publication have been recognised by The Content Council.While we remain committed to our local demographic in terms of our content offering, we are delighted to have been acknowledged at global level,” says Vice President of Marketing at Toyota South Africa Motors, Glenn Crompton.

Connect magazine is published bimonthly and is distributed to local Toyota, Lexus and Hino dealerships, as well as airport lounges across Southern Africa.